ZENRYO and NETSTARS Enter Strategic Business Alliance to Promote BtoB Cashless Payments: Mutual Creation of New Services in the Hotel Industry

Nov 13, 2025

ZENRYO and NETSTARS Enter Strategic Business Alliance to Promote BtoB Cashless Payments: Mutual Creation of New Services in the Hotel Industry

NETSTARS Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Tsuyoshi Ri; hereinafter, “NETSTARS”) and ZENRYO Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Mikio Nakama; hereinafter “ZENRYO”) have entered into a strategic business alliance to promote cashless business-to-business (BtoB) payments, aimed at hotel operators. Leveraging their respective strengths, the two companies will work together to create new services and improve user convenience.

Background and Purpose of the Alliance
In recent years, as travel demand has diversified and the number of inbound tourists has continued to grow, issues such as overtourism, increased accounting workloads for hotel operators, and the growing complexity of screening new overseas partners have become more pronounced. In addition, while digital transformation (DX) of the tourism industry is widely encouraged, it is extremely difficult for hotel operators to drive digitalization on their own with limited management resources. In light of this situation, ZENRYO and NETSTARS have formed this alliance to help hotel operators respond proactively to rising inbound tourism demand.

Contents of the Alliance
In addition to “ZENRYO Coupon”, a centralized settlement system for payments between travel agencies and accommodation facilities, and “ZENRYO Payment”, a BtoC payment service for travel agencies, hotel operators, and tourism facilities, ZENRYO will launch “ZENRYO Global Pay” in December 2025. This new service is designed to reduce the administrative workload of hotel operators when transacting with overseas travel agencies and online travel agents (OTAs), and will utilize NETSTARS’ BtoB cashless payment solution, “StarPay-Biz for Hotel.”
NETSTARS will provide full support to ensure the smooth introduction of “ZENRYO Global Pay” at tourism facilities and accommodation partners affiliated with ZENRYO.

Future Outlook
Through this alliance, ZENRYO and NETSTARS will accelerate the digital transformation (DX) of payment processes in the tourism industry and work to support the growth of hotel operators and related businesses across Japan. Looking ahead, the two companies will continue to collaborate to create new services and value that contribute to the development of Japan’s tourism industry.

■About ZENRYO
ZENRYO Co., Ltd. supports the operations of members of the All Nippon Travel Agents Association (ANTA) as well as a broad range of other businesses in the tourism industry. Since its establishment in 1972, the company has developed services including “ZENRYO Coupon,” a centralized settlement system for payments between travel agencies and accommodation facilities, and “ZENRYO Payment,” a credit card payment service. Utilizing its nationwide network of tourism organizations, ZENRYO provides a payment infrastructure that can be used across a wide variety of facilities from tourist attractions and hotels to transportation and dining establishments. Through its industry-focused BtoB payment services, ZENRYO promotes enhanced efficiency and adoption of cashless transactions throughout the tourism sector.

■About NETSTARS
NETSTARS Co., Ltd. is a payment gateway provider with more than 500,000 access points across Japan. The company was listed on the Tokyo Stock Exchange in September 2023 (Securities Code: 5590). Since its establishment in 2009, NETSTARS has expanded “StarPay,” a cashless payment solution centered on QR-code payments, providing a service that enables integrated management of a diverse range of domestic and international payment methods. In 2015, NETSTARS also gained recognition as the first agency in Japan to introduce “WeChat Pay. ”