Implementing StarPay at a Classic December Event:Asakusa Toshi-no-ichi Market (Battledore Fair)

November 22, 2023

Implementing StarPay at a Classic December Event: Asakusa Toshi-no-ichi Market (Battledore Fair)
Enabling Overseas QR Code Payments by Inbound Tourists

NETSTARS Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Tsuyoshi Ri; hereinafter, “NETSTARS”) will provide the multi-cashless payment solution “StarPay” to the Asakusa Toshi-no-ichi Market (Battledore Fair), held within the precincts of Senso-ji Temple (Taito-ku, Tokyo) from December 17 (Sunday) to 19 (Tuesday), 2023. This will enable QR code payment at market stalls, with a focus on payments made by inbound tourists using overseas QR code payment services.

The Asakusa Toshi-no-ichi Market (Battledore Fair) is a collection of dozens of stalls that sell battledores (Traditional wooden paddle used in a game like badminton. Called ”hagoita” in Japanese, beautifully decorated hagoita are displayed in homes as lucky charms during the New Year.) , within the grounds of Senso-ji Temple. Many visitors, from within Japan and overseas, come to see the classic scenes of Asakusa in December, such as customers bartering with the battledore artisans, and traditional threefold clapping to thank buyers of battledores. This year marks the first full hosting of the market in 4 years, following the coronavirus pandemic. With the revival of inbound tourism, as a reinforcement of our measures aimed at increasing numbers of overseas tourists, NETSTARS will implement overseas QR code payment services at this event through “StarPay”.

Previous hosting of “Asakusa Toshi-no-ichi Market”

At this year’s Asakusa Toshi-no-ichi Market (Battledore Fair), the following 8 QR code payment brands can be used by overseas visitors to pay at market stalls: Alipay+, WeChatPay, JKO Pay, UnionPay QR, Prompt Pay, GLN Pay and MB BANK. (Overseas QR code payment services accepted at market stalls may differ from stall to stall.)

NETSTARS will continue to work hard to provide fintech services, including the multi-cashless payment solution “StarPay”, in addition to DX services.

*QR Code is a registered trademark of DENSO WAVE Incorporated.

Asakusa Toshi-no-ichi Market

■About “StarPay”
StarPay is a multi-cashless payment solution that is compatible with QR code payment, credit card payment, electronic money and points, and enables stores to introduce and manage various cashless payments simultaneously.
We are reinforcing StarPay’s compatibility with QR payments made by inbound tourists, and currently offer support for services from 10 countries and regions in addition to our domestic payment service.
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■About NETSTARS, Co., Ltd.
NETSTARS Co., Ltd. has been developing our gateway business since our establishment in 2009. We were the first agent to introduce the QR code payment service “WeChatPay” to Japan in 2015. Since then, we have developed StarPay, a multi-cashless payment solution that enables stores to introduce and manage various cashless payments simultaneously, focusing on domestic and international QR code payment services. Currently, building on the foundation of StarPay’s technological capabilities, we are working on the development of multifaceted services.
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